Innovation: The Five Disciplines for Creating What Customers Want

24 November 2016 | Curtis Carlson defines “Innovation is process of creating and delivering new customer value.” To make innovation happen, he introduces the five following disciplines:

  • Discipline 1: Important Needs
    Work on important customer and market needs, not just what is interesting to you.
  • Discipline 2: Value Creation
    Use the tools of value creation to create customer value fast.
  • Discipline 3: Innovation Champions
    Be an innovation champion to drive the value-creation process.
  • Discipline 4: Innovation Teams
    Use a multidisciplinary, team-based approach to innovation to create a collective, genius-level IQ.
  • Discipline 5: Organizational Alignment
    Get your team and enterprise aligned to systematically produce high-value innovations.
Idea Development Process at Lund University Innovation Center

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