3 June 2017 | David Beatty and Jo Ann Corkran of Golden Seeds are two American angel investors invited to Vietnam by Tigers@Mekong as early as in the autumn of 2015. In mentoring sessions, angel investing workshops, and pitching sessions in Hanoi and Ho Chi Minh city, the two have provided a lot of insightful information and helpful advices.
The following are lessons to startup founders learned from David. (Thank you, David.)
- Ultimate purpose of the presentation: This is a sale process. The purpose is to getting people interested in your story. Presenters have to think about what the audience needs. Good news is having the next meeting.
- What is your business? Who are you? What do you want from investors/audience? at the beginning
- Delivering a presentation is a trust building process. Needless to say how important trust is. So please remember: (i) manage your time, (ii) keep eye contact, (iii) be consistent with your words.
- Don’t forget why you (the founders) want to present your business
- Don’t hesitate to tell your amazing story.
- Don’t let the investors and audience fall into sleep!
- Don’t forget to tell audience about your excellent team members
- Product presentation is different investment presentation.
- Make your product, business concept and model simple for your future investors.
- When you have no source of statistics (for instance, market size) you can make reasonable assumption.
- Make sure why you want investment? And what you want from equity investors? Sales revenue is, perhaps, the best financing option.
- A boring business has little, even no, competition.
- The only thing that matters is what the market says.
- Should English language a problem?
- Fail fast, fail often, and fail cheaply.
- Study to know how to do what you don’t know. Be ready.
- Do homework!